The Caterpillar Co. has signed former president Bill Clinton for an advertising spot during the upcoming soccer World Cup in South Africa in 2010. CAT figures there will be at least 2 billion real-time viewers of the game and the ad.
Briefly the ad will feature CAT's largest Waste Handling Tractor. It's known as the D10 TWH. It weighs in at 70 tons (144,000 lbs.) and has a 580 horsepower. The ad/skit will have a microphone between Bill and the D10. Bill's challange will be to get to the microphone and recite as many good deeds he did during his life. The operator of the tractor will be me. I will have a camera mounted on my construction helmet. The camera will have crosshairs aimed at his mouth. The camera will not have a deep-focus feature so if Bill wants to be recognized he will have to get very close.
Las Vegas bookmakers have published an even money bet that Bill can speak briefly enough to avoid being plowed under. It will be great fun. We all will see Bill either made into hamburger or suicidal with a loss of air time.
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