Amazon: Just Keeps Rolling

Mixing rivers is almost as bad as mixing metaphors but Paul Robeson's words about the Mississippi sung in "Ole Man River" from the 1936 musical "Show Boat" are in this instance appropriate. Amazon .com 's namesake the river is also just "...rollin' along..".This morning it electronically cyber inked a deal with the legendary but disappearing Sears. Sears once offered mail order brides in the 19th century along with coffins with lids among many other gadgets etc.Today Amazon founder and CEO Busy Bee J. Bezos agreed to sell Sear's brand Kenmore on the Amazon website.This offering expands the list of goods and services available to shoppers every where.Recently Amazon purchased Whole Foods . This moved the Big A into organics. Heretofore Amazon mostly offered plastic composition products.I wondered about Bezos' choice of Amazon as a company name. I wonder no more. Amazon some what like the South American River is delivering plastic and now organics in mind numbing cubical steady volumes in card board packages. But unlike the River that brings life to its thousand mile shores the Company brings mostly plastic. I think of the square miles of plastic floating islands in the oceans.Could we be in the silly part of the always unfolding tech world?