Saturday, January 09, 2016
Self Driving Cars: Alcoa, Google, Lyft, Apple, Uber, GM, Ford
It looks like Apple has entered the self driving car race. Yesterday Apple.Car was added to Apple's domain name lexicon.Apple joins Google, Lyft, Uber, GM, Ford, etc. as eager providers to "must have" choices for consumers.The tech group speaks to what they will be their value added to this care free driving experience. What could possibly go wrong? But who will build the platform?Tech equipped is one thing. But The car still needs wheels and a wrap around metal sheet to keep rain out and stop other cars and tech equipped pedestrians from walking into the cars space. Alcoa has a patented process called Micromill. Ford now uses it to reduce weight in its vehicles to meet government mileage goals. The Micromill processed aluminum is not only lighter than steel but more durable.The same enhanced aluminum was used in combat vehicles in Iraq. Bay Area driving isn't as dangerous as driving any where in Iraq.Let the gadget gods fight it out. They still have to come propeller hat in hand to Alcoa's engineering and metal working shop. Google will offer insurance with its entry.That's the business they really want to get a foothold. Why? Look what the insurance business did for Warren Buffett.Google's eco friendly motto will parlay no towing fees with crashed/damaged self driving aluminum cars. Just leave the car. The homeless will remove it in shopping carts for return fees.
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What happens when the self driving car slams on the brakes while the passengers are surfing the web? Will crash helmets eventually be required to operate self driving cars?
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