Snapchat: Vanishing Intelligence

Yahoo recently invested millions in Snapchat. It's a three year old start up that enjoys a $10 billion valuation despite no revenues.It lets people send messages, photos and video that typically disappear in ten seconds.CEO Evan Spiegel smiled longer than 10 seconds when interviewed.As well he should. It's a wonder he didn't belly laugh when describing the company's tale of the vanishing product. Snapchat looks to be the ultimate in the promise of technology. It has to be done quickly. No matter the service , just do it fast and you will sell product or service.For example, a user messages a friend an article that will vanish in ten seconds. So that precludes an article that takes longer than 10 seconds to read.Of course all people don't read at the same speed.So will there be a handicapped app? At 10 seconds there won't be time for phone sex.So with sex out and deep subjects out what's left? Maybe that's why there's no revenue at Snapchat.If it has to be said in ten seconds or less it probably isn't worth talking about.